Little Blue Pill?? Wait...No that's not right?

In class on 02/12/13 we learned about : ENDURANCE

No! Get your heads out of the gutter! Not that kind of endurance!

When it comes to social media, the first post- engagement step is endurance! This means they should be constantly and consistently be engaging the people with whom they are conversating, regardless of if they are saying negative or positive things.

They should address the GOOD!

They should address the BAD!

They should address the UGLY!

(….and everything else in between for that matter)

This takes dedication, practice, patience, and open-mindedness. And if you are smarter than the “you know who’s”  (*cough *cough Republicans *cough *cough) then you will invest in a dictionary!

But enough small talk, I found this web page that lists the Most Shining Examples of Excellent Social Media Crisis Management I thought this was relevant because even though keeping up with your social media outlet and keeping your customers engaged is difficult, it is even more difficult if your company or your customers are going through a bad time and dealing with a crisis. I thought that the above mentioned website was a good way to show the importance of ENDURING through the bad times as well as the good in social media.

Two on the list that seemed to pop out to me were the Oreo and Burger King example. The Oreo example stood out to me because we spent time on Tuesday talking about how Oreo used social media to take advantage of a golden Super Bowl opportunity, but in this article, they use it to do damage control and gain support. The issue was that they got a lot of feedback, both negative and positive about their oreo images that were stuffed with rainbow filling in honor of gay pride. They were under a lot of scrutiny, and getting a lot of bad feedback about it, they also got a lot of praise. Through social media they were able to address the concerns of and engage the customers. 

The Burger King part stood out because it's hilarious to me that an employee stood in the lettuce!

After this photo was released to the public, Burger King endured a lot of scrutiny and used social media to combat the Burger King Naysayers!

Thank you for reading my blog! Have a great day! See you in class! 

- Meredith Rolen