So as we all know we all missed what I am sure was a fabulous lecture on honesty, rather, the need for it in social media, especially when trying to avoid, or dealing with crisis. Many of the websites that I found online stress the importance of being honest with the public when salvaging your brands reputation. One such website is the Economic Times.
One such company that could have benefited from the use of honesty, both to its employees and to the public was HMV, a very large music juggernaut of a company. Lacking in honesty, preparation and common sense, HMV was at the heart of a "Twitter Disaster" as Iliyana's Blog refers to it. HMV, struggling in the economy, laid off 60 workers all at one time. I guess they didn't expect any backlash because they were shocked when all of the fired employees started tweeting on HMV's twitter account! HMV, instead of being honest and trying to control the situation, instead focused on how to shut down the account, rather than address the issue at at hand. I would say that the move they made wasn't the right one, this is evident by the current HMV website, which hardly even exists now!
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