One company that I think does an extraordinary job of utilizing all of the functions YouTube has to offer is ..........
Can I just say that I freaking love Home Depot! My Home Depot Credit Card gets so much use it's not even funny! Seriously though, it's not funny.
Part of what helps to fuel my Hope Depot addiction is that they offer so much information of their YouTube channel. And a great channel it is!
The Home Depot channel follows all of the basic principles that we have been talking about in class.
- Listen: It listens to the consumer and provides the information that the consumer is looking for.
- Objectives : The objectives are to establish the Home Depot as a trusted expert, promote it's products and humanize a faceless corporation
- Content: The content is clear and useful, there is also a large amount of content the channel has to offer. Also, all of the content they publish is relevant to the brand.
- Integration: The YouTube Channel is also integrated with the Home Depot website and other social media outlets, making it easy for Home Depot to satisfy all of your home and garden needs.
- Endurance: They endure by staying relevant and addressing the consumers needs. Also, by being on YouTube they are showing that they are willing to go where the consumer goes!
- Tone: The tone on the Home Depot channel is great. The voice and tone is that of a trusty neighbor who give great advice. This tone keeps people interested and avoids making them feel like the incompetent DIYers they may, in fact, be.
- Honesty: They don't lie! What else can I say?!
One video that came in handy for me from the Home Depot channel was their "How to Prime Walls for Painting a Room" video. I referred to this video, and many others before I tackled the fun, yet stressful task of redecorating my room. Here is the video I used.....
This video was very useful to me, as you can see by the images below the room turned out great! The painting went without a hitch because of the lesson from Home Depot!
Thank you for looking at my blog! See you in class!
- Meredith Rolen
Sharing internet resources is great in social media. Home Depot has great marketing when it comes to getting the point across. Most companies have Youtube pages to increase their value and honesty. Having satisfied customers that can give great reviews and sharing information is essential in technology. The principles that we covered in class are effective in assisting with the sharing. I blogged about how Instagram has over 90 million followers and use their site to it’s full potential of using photos. The point of social media is to share information and being able to intrigue more people to build a reputation.
ReplyDeleteI agree with you that most organizations are on Youtube to increase their honesty, value and to promote their relevant products. However, all Youtube channels are not created equally. It astonishes me how some channels look like the company doesn't even try to "endure". That is one of the reasons I chose to talk about home depot. Not only does their channel promote their brand and their honesty, but it does it often and with great relevance! They add new videos often. For example, their latest video was about beginning to germinate your seeds indoors. Why a gardening video you ask? Spring is coming!!!! ....And not a minute too soon!!!
Delete