Well, our group wasn't in strong numbers on Thursday. But we came up this this, and I think it is pretty awesome. I worked hard on this, so I figured I might as well post it and get some feedback.
Ok, so here are some of the ideas that we discussed in class
today with professor Abel. All of these were approved by him and would help us
build a cohesive argument to write about.
So Clay emailed his part to the professor and the professor
said that we should only focus on one demographic, because men, women and
children is too broad. Clay opened the floor for us to focus on Women. I think
that this is a good idea.
-Audience- So
basically, in the Audience section you would discuss the following:
·
Who the audiences are that the NFL targets- men,
women & children. Discussing the percentages of the market that the NFL
markets to.
·
Then mention that because the NFL already has a
successful system for interacting with men through social media, and that we
would like to focus on Women, as the NFL should increase their social media
relationship with women.
·
Then further delve into the female demographic.
·
The professor offered phrases like “ NFL has
already maximized the male market” they want to “focus on building future
consumers” and “ what new people can we attract? –“There is a potential new
social media plan”
-Publics use of social media
·
Then this section would cover the ways in which
women use social media.
·
Discuss both how they use social media to
interact with the NFL, and the popular methods in which they use social media
outside of the NFL (this will lead to later parts that discuss new strategies
to tap into these markets).
·
Ex. Mention how women use Instagram to take
“selfies” (pictures of themselves in the mirror) and how women use Pinterest to
find crafts and clothes, and Forums to discuss issues with other women and how
women use social media to interact with television shows and stores (this will
come in to play later)
·
Also discuss how they ALREADY use social media
to interact with the NFL.
-Social Media Activities of your organization or brand
·
This section is straight forward. How does the
NFL already direct it’s social media activities to women.
·
Ex. Pinterst – clothes and crafts
·
What social media are not being used at all?
(this will come in to play later) ex. Instagram
Competitors
·
Focus on women as well. I will talk about how the NBA uses it’s
affiliation with tv networks for shows like Basketball wives. Etc.
·
And mention the other ways that the NBA, NHL,
MLB and College Football attract women.
·
This section, and the section above ( Social
Media Activities of your organization or brand) should be similar format so we
should get in touch with each other.
Then we go into the four subsections in recommending a plan
Objectives-
·
Mention that the NFL is not doing enough to gain
a social media presence with women
·
Then explain that the objective is to attract
more women consumers and viewership by using the various social media
·
Basically we want to attain a larger segment of
the market that equals and surpasses what we have now, and that of competitors
·
Mention providing a social media atmosphere that
attract and nurture the female perspective……etc etc
·
Increase general football knowledge among women
·
Increase the female conversation about women.
Strategies-
·
What GENERAL approach will we take?
·
Increase media presence in areas more affiliated
with women.
·
Try to utilize social media that has yet to be
utilized. (ex. Instagram)
·
“relaunch or launch revamped social media
platforms”
Tactics-
·
Tactics include specific ways to implement
strategies.
·
We discussed a “Dress to Impress” contest using
Instagram. Women can submit selfies through instagram in their cutest football
gear. After the Sunday game, a winner for each of the 32 teams is selected.
This attracts females to football in an interesting way…..elaborate on that.
·
Build/ use relationships with TV stations to
develop a NFL wives tv show where women can indirectly gain interest in the NFL
and supplement this by having a facebook , page twitter account and etc. for
the show.
·
Start a NFL pinterest page specifically designed
with crafting for football games and parties. (knit a football shaped jumper
for a baby, best superbowl Sunday dip, diy dresses using NFL t-shirts)
·
The NFL could open up women’s only forums (women
like exclusivity) and then the NFL should release control and let women do the
conversating. The NFL should only step in occasionally to help direct the
conversation to football.
·
Etc.
Measurement/ Evaluation-
·
How will we measure/ demonstrate success?
·
Monitor the various social media sites using
netvibes or other media monitoring sites
·
Is there an increased presence on pinterest? Are
there more likes on Facebook? More football
tweets by females on twitter? Etc.
·
How we will evaluate the specific results of the
above mentioned tactics? Ex. Did a lot of women on instagram send in “selfies”?
·
Did women respond to the various relaunches and
revamps?
·
What is NFL wives viewership? Did Footbll game
viewership go up as well. As well as social media presence for each of these.
·
How many posts to the forum?
Everything should be related and cohesive.
Find ways to weave in the LOCI & ETCH parts of the
lectures from class.
Provide APA sources for your information if necessary.
This is the general discussion we had mixed in with some of
me and Anna’s brainstorming. This could serve as a guidline for the paper if we
choose to use it. I am also emailing the professor so that if he so chooses he
can offer any feedback.
Please respond with any questions, comments and ideas.
Don’t forget, you should have your section written by Tuesday’s
class so we can review in a group on Tuesday.
I have posted this in the email and as an attachment so if
needed, you can highlight and respond as you so choose.
-Meredith Rolen
